The Range Rover SV Masāra Edition has made its debut, setting a new benchmark for ultra-luxury SUVs. Designed by the SV Bespoke team, this exclusive edition blends exceptional craftsmanship with curated materials inspired by the rich textures and tones of Middle Eastern architecture and art. With a price starting well above ₹4 crore, this Range Rover isn’t just a car—it’s a statement. Offered in limited numbers, the Masāra Edition sits at the pinnacle of what Land Rover calls “modern luxury.”
Range Rover SV Masāra Edition Summary
| Feature | Details |
|---|---|
| Price | Estimated ₹4.5 crore+ (ex-showroom, India) |
| Base Model | Range Rover SV Long Wheelbase |
| Engine Options | 4.4L Twin-Turbo V8 (523 hp) or PHEV (503 hp combined) |
| Drive Type | All-Wheel Drive (AWD) |
| Interior Theme | Masāra Gold & Atlas Graphite palette with artisanal detailing |
| Seating | Four-seat Executive Class Comfort |
| Special Features | SV Bespoke commissioning, tailored embroidery, luxury materials |
| Infotainment | Pivi Pro with 13.1” screen, Rear Seat Entertainment, Meridian sound |
| Technology | Advanced cabin air purification, active noise cancellation |
| Availability | Ultra-limited, by special commission only |
| Official Link | Range Rover SV Masāra Edition |
-
Ultra-luxury design with hand-finished elements
-
Rear-seat focused layout with massage and recline
-
Inspired by Middle Eastern luxury aesthetics
-
Part of SV Bespoke personal commissioning program
A Design That Embodies Cultural Luxury
The Masāra Edition’s design pays homage to intricate patterns, warm tones, and refined elegance commonly found in traditional Middle Eastern architecture. The exterior color choices are paired with satin bronze or graphite trim accents, which reflect subtle light changes while preserving a timeless, elegant look. Each unit includes special badging and hand-finished detailing that sets it apart from standard SV models.
The 23-inch forged alloy wheels feature a matching finish, and the signature SV grille gets a brushed metal treatment. The design is cohesive yet expressive—intended to showcase status without unnecessary flash.
Handcrafted Interior: The Heart of Masāra
Where the Masāra Edition truly stands out is in the cabin. The four-seat Executive Class Comfort layout is taken to an entirely new level with bespoke Masāra Gold leather and Atlas Graphite veneer. The seats are upholstered with semi-aniline leather sourced and dyed exclusively for this edition. Contrast stitching, embroidered headrests, and hand-applied mosaic marquetry on the center console highlight the attention to craftsmanship.
The rear features powered club tables, 24-way adjustable massage seats, electronically deployable footrests, and dedicated climate zones. A full-length rear center console houses refrigerated storage and wireless charging pads. This is a space not just built for comfort, but for prestige.
Power and Performance Meet Refinement
Buyers can choose between the twin-turbocharged 4.4-liter V8 engine producing 523 hp or the plug-in hybrid variant offering a combined 503 hp. Both powertrains deliver seamless acceleration, with the V8 achieving 0–100 km/h in just 4.6 seconds. All-wheel drive, adaptive air suspension, and Dynamic Response Pro come standard, ensuring ride comfort and control regardless of terrain.
Despite its opulence, the Masāra Edition maintains Range Rover’s core identity—effortless performance whether cruising highways or tackling uneven terrain.
Technology Without Compromise
This edition features Range Rover’s latest Pivi Pro infotainment system with a 13.1-inch curved touchscreen and haptic feedback. Rear passengers enjoy their own high-resolution displays with HDMI input, and all seats come with headrest speakers as part of the active noise cancellation system. The cabin includes advanced air purification with CO2 monitoring and allergen filtration, perfect for extended journeys or urban commutes.
Voice recognition, connected navigation, and over-the-air updates ensure the tech remains as forward-thinking as the design itself.
The Bespoke Ownership Experience
The Range Rover SV Masāra Edition is not something one can simply configure online. Each unit is commissioned through the SV Bespoke program, which includes one-on-one consultations, curated material choices, and the option for further personalization. Buyers become part of an exclusive circle where craftsmanship meets individuality.
This SUV isn’t just transportation—it’s personalized luxury on four wheels, tailored to taste and built without compromise. Land Rover is targeting discerning customers in markets like India, the Middle East, and select European regions.
FAQ
What is the price of the Range Rover SV Masāra Edition?
It is estimated to start from ₹4.5 crore (ex-showroom), depending on final configuration and market.
What engine options are available for this edition?
Buyers can choose between a 4.4L V8 (523 hp) or a plug-in hybrid powertrain with 503 hp combined.
How many seats does the Masāra Edition have?
It features a four-seat Executive Class layout focused on rear-seat luxury.
What makes the Masāra Edition unique?
Exclusive materials, SV Bespoke detailing, cultural design inspiration, and ultra-limited availability.
Is it available to all customers?
It is available by commission only, meaning buyers must go through the SV Bespoke program to acquire one.
Click here to know more